După cum deja ne-a obișnuit în ultimii ani, H&M lansează o nouă colecție ediție limitată în colaborare cu un designer celebru. Anul acesta se lasă cu multe volane, elemente din dantelă, feminitate și rafinament. Da, vorba despre Giambattista Valli! Tot internetul s-a activat la postarea H&M ce anunță lansarea colecției, așa că nu am putut rata momentul de a povesti și pe blog despre piesele care mi-au atras atenția. De asemenea, am găsit și un interviu plin de inspirați pe care designerul l-a acordat pentru H&M Magazine și îl veți găsi la finalul articolului.
Couture is the art of making beautiful fabrics and experimenting. It’s the freedom of bringing a dream into reality.
Prima parte a colecției a fost lansată pe 25 mai și a fost sold-out încă din primele minute, însă va fi disponibilă oficial online și în magazinele selectate din întreaga lume din data de 7 noiembrie, so stay tuned!
Această colaborare devine cu atât mai interesantă întrucât este pentru prima dată când Valli realizează piese vestimentare pentru bărbați și avem ocazia să vedem viziuna sa asupra modei masculine, combinând perlele și organza cu piese clasice.
S-a născut și a copilărit în Roma, însă se mută ulterior la Paris și în 2005 lansează brand-ul ce-i poartă numele. De-a lungul anilor a creat haine haute couture pentru femei, dar și prêt-à-porter, tulle-ul fiind materialul care l-a consacrat.
“I am excited about this collaboration; H&M gives me the opportunity to bring my vision of style and my celebration of beauty to a wider audience. The goal is to share my love for beauty and to be able to be a part of everyone’s ‘happy moments,’ to help create love stories all around the world” says Valli.
Nume sonore precum Chiara Ferragni sau Kendall Jenner au purtat deja câteva piese din noua colecție cu ocazia galei amfAR din cadrul festivalului de film de la Cannes. Am căutat piesele mele favorite (adică aproape toată colecția) și vă las și pe voi să vă delectați cu imaginile ce urmează.
Interviul cu Giambattista Valli preluat din H&M Magazine
HOW WOULD YOU INTRODUCE YOURSELF TO THE H&M PUBLIC?
“My work speaks for itself, so I wouldn’t add much. I like to think of myself as an accomplice to some special moments. My creations are easy to wear and easy to interpret. More than dresses, I see them as a means to create a dialogue with my clients. I design for a living body, not for a lifeless mannequin.”
WHAT INSPIRES YOU?
“Inspiration is a matter of curiosity: literally anything can light a spark in me, from a landscape to a piece of music. I am drawn to many different things; for example, at random: Mina, India, Antonio Lopez, Bianca Jagger, Jane Birkin, Louise Bourgeois, Francis Bacon, Nan Goldin, Federico Fellini, Andy Warhol, MTV and Positano, but also Arte Povera, Eva Ionesco and fairy tales. It makes for a lot of contrasts – I like having an element of tension in whatever I do.”H
THE FASHION YOU MAKE IS SO DRENCHED IN A SPIRIT OF COUTURE AND SOPHISTICATION. HOW DID THIS COLLABORATION WITH H&M HAPPEN?
“I was contacted by H&M unexpectedly, and immediately reacted with enthusiasm. My world and H&M are supposed to be at odds, but that is just a misconception. At its core, my work is about a certain kind of woman undefined by age or status, and now also about a certain kind of man. H&M allows me to reach them on a global scale, which is great.”
WHAT DO YOU EXPECT FROM IT AND WHAT DO YOU WANT THE PUBLIC TO GET FROM IT?
“I accepted this project because I felt it was the right moment to share my vision with a new audience. I want H&M customers to get access to the Valli dream and make whatever they want out of it. What I am offering them is a style, not fashion: something with a deeper meaning and a longer life. There won’t be throwaway pieces in the collection, but items customers will want to keep in their wardrobes for a long time. The Giambattista Valli X H&M collection allows me to bring beauty to everyone.”
WAS IT DIFFICULT TO TRANSLATE YOUR VERY HIGH STANDARDS IN TERMS OF FABRICS AND EXECUTION INTO H&M’S PARAMETERS?
“It was not, honestly. I am used to intense and exacting atelier work, and I have very high standards when it comes to the quality of my creations, which I always personally check; but I have to admit I was the first to be surprised when we received samples for the fittings. H&M was able to get the same effect. They did everything wonderfully, even my signature multi-tier tulle gowns.”
AS A MATTER OF FACT, TULLE GOWNS ARE PART OF THE H&M COLLECTION, AREN’T THEY?
“The gowns are the appetizer, indeed. They will be in the first drop released as the collection launches, in conjunction with the amfAR Gala at Cannes Film Festival. You know, I love dressing women for the red carpet, whether it’s real or imagined.”
THIS IS THE VERY FIRST TIME YOU’VE OFFERED MENSWEAR. HOW DID YOU APPROACH IT?
“Normally, it’s women who adopt pieces from the masculine wardrobe, so I thought my men could just pick things up from the women’s wardrobes. The animal and flower prints, as well as the sequins and the transparencies, are just the same. In fact, pieces from the men’s collection can easily be worn by women: I encourage customers to do so, because everything is meant to be exchanged.”
IS THERE A THEME TO THE COLLECTION?
“I conceived the line-up as a repertoire or a vocabulary: a summary of my style made up of pieces anyone can interpret as they wish. There’s no real narrative, but there is a sense of fluidity between menswear and womenswear.”
“My style is timeless, because it is suspended between past and present; ageless, because it is a philosophy that knows no boundaries; effortless, because it’s fluid, spontaneous, free and totally unconscious. Now, it’s also genderless.”
It’s all about opening up the Valli style and encouraging customers to make it their own, as a total look or in bits and pieces.
Giambattista Valli
WHAT ARE THE KEY PIECES IN THE COLLECTION, FOR HIM AND FOR HER?
“It’s the span of the offering and the variety of pieces — from dresses to perfect jackets, riding coats and cargo pants to sweatshirts, sunglasses and bijoux – which really makes me proud. It’s all about opening up the Valli style and encouraging customers to make it their own, as a total look or in bits and pieces.”
HOW WOULD YOU RECOMMEND CUSTOMERS INTERPRET THE COLLECTION?
“Freely. My work is just half of the whole thing. The rest is up to the clients.”
WHAT IS YOUR ULTIMATE MESSAGE?
“Be passionate and have fun, because fashion is all about positive feelings.”O
YOU ARE OPENING UP TO A WIDER AUDIENCE. WHAT WOULD YOU LIKE THEM TO GET FROM IT?
“Beauty. That’s it.”
I aim at creating a distinctive silhouette, because a silhouette will pierce the memory.
Giambattista Valli
Surse de documentare foto/info:
Puteți citi interviul în întregime aici. Mie mi-a plăcut mult felul în care Valli se raportează la modă.
- https://www.vogue.co.uk/gallery/hm-giambattista-valli-collaboration
- https://www.richardmagazine.com/hm-giambattista-valli/
- https://esquiremag.ph/style/fashion/hm-giambattista-valli-collaboration-a2336-20190524
- https://www2.hm.com/ro_ro/life/culture/inside-h-m/giambattista-valli-and-h-m-in-designer-collaboration.html
- https://www2.hm.com/ro_ro/life/culture/inside-h-m/giambattista-valli-and-h-m-in-designer-collaboration.html
- https://pausemag.co.uk/2019/05/giambattista-valli-partners-with-hm-for-new-collection/
